Like the previous logos, this logo sometimes appears in yellow and white, but this time the logo's colors are reversed so that the "SUB" still appears i… Well, that’s a perfect way to do it. A background could be dark or transparent, depending on situation. The redesign of 2002 changes the typeface of the Subway logotype to a bold and italicized sans-serif with its letters glued to teach others. That’s missing in the latest one. The "SUB" appears in yellow and the "WAY" appears in green, which has a striking resemblance to the 1969 logo, but straightened. Pete’s Super Submarines, 1965, via Stamford Advocate. Since Subway is the healthy fast-food alternative, DeLuca wanted to exemplify this in the logo, which hasn’t changed much since it was first introduced. In fact, my first impression was that it looked like the logo of a trucking company. Yellow yield. A Subway spokeswoman said the new logo is … It is the first time that the sandwich chain has significantly changed the major element of its identity since 2002. That is correct. The first Subway logo was used with slight changes until 2002, when the logo we’ll be more familiar with (below) was introduced. Fred DeLuca died at the age of 67 in 2015, with a net worth of $3.5 billion. It means the same as the old one – arrow IN and OUT – (= quick serve). The arrows on the ends of “S” and “Y” became a bit more massive and sharp, which added some progressiveness and strength to the overall image of the company. Subway's new symbol Subway While the old logo utilized a bold, thick font, the new logo is more minimalist. If it was a redesign “just because,” then it would make no sense. The arrows also convey the idea of speed, promoting the message that, in spite of the fact that Subway is fresh and healthy, it is also a very quick and convenient option. Lessons from Content Marketing World 2020; Oct. 28, 2020. With the rename of the brand into Subway in 1968, the new logo was introduced. Peter lent Fred $1,000, forming a partnership that saw Pete’s Super Submarines open in August 1965. Like an NYC Subway or any major Metro, the original sign is intended to look like a hybrid of a street and an old subway (Subway train) sign. To coincide with the opening ceremony of the Rio 2016 Olympic games on August 5, 2016, Subway unveiled its new design. It’s a nice logo, as nice as the one it copied: Subway is a play on the word Subway – like the train – there’s an In and an Out. http://www.logobook.com/logo/seatrain-lines-2/, http://www.logobook.com/logo/seatrain-lines-2/. This time it was a stylized yellow “Subway” inscription executed in a smooth and modern sans-serif typeface with the tails of “S” and “Y” elongated and curved, having thin and delicate arrow-heads in their ends. The “S” icon is a new image… it might catch on… although I agree with the poster who said it suggests a trucking company. Yellow bread/cheese. The story behind the arrows in the Subway logo is fascinating. Subway Logo Meaning. Color choices have meaning for company logos and Subway is no exception, at least for the logo since 1968. Font is brand new and it features two original pointers for “S” and “Y” letters. National Geographic The National Geographic logo consists of a simple yellow Portrait Frame or a Door to visit Science, Nature, History, Culture and Reality. The logo, designed for Subway in 2016, is a modernized version of all the previous emblems, where the inscription is set in a bold and rounded sans-serif typeface with its left part in solid yellow, and the right one — is green. Maybe someday I’ll bemoan the loss of the ‘classic’ 2016 logo. Nov. 2, 2020. Subway logo history. The sharp angled version was in use from 2002 to 2017. Source(s): https://shrinkurl.im/a0Ee9. Blah blah to the naysayers. The logo’s core colours have been optimized to live and work across all channels and the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. the next stage of the Subway logo evolution was unveiled last week with somewhat of a return to the original look, losing the italics and adding more curves. Image source: CNN. 0 0. The design was in use until 2002. Subway The arrow pointing left in the S and the arrow point right in the Y of the Subway logo symbolize the entrance and exit of a Subway. Not exactly new branding. That being said, the newest logo rendition is quite nice. Green lettuce. The new inscription was placed in a solid black banner which was horizontally stretched and had its sides rounded. The new logo disconnects me from the product, somehow. Subway owners work hard – but not because they told me so – I recognize it in their labor and care. As in the car but on foot. The owners I have encountered over the years when I worked near one were always eager to please and never cried the big man takes my money – like some easy-launch places. The previous logo was solid and mainstream, but the new logo strikes me as more original and, in some ways, it’s less ‘slick’ and more wholesome. Meaning and history. Wishing them great luck. Entirely my own preference, but I love the eccentric right hand twist to the Y, it’s both awkward and endearing, like a crooked smile. Since 1965, numerous amendments have been made to the shape and proportions of the letters. More original? The duo opened their second shop a year later and realised that visibility would be key to the success of the business — the third shop was in a highly visible spot and still serves sandwiches today. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway … Quite humorous to read the comments on this and other design forums, all praising the “originality” and “freshness” of this new wordmark… when it is nearly a line for line copy of the previous logo style that was replaced in 2002. Although the colors are rather vivid, we cannot say that they are excessively bright or intrusive. Check it out on Wikipedia. Subway (also known as Doctor's Associates Inc.) is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs), salads and beverages. It is one of the fastest-growing franchises in the world and, as of October 2019, had 41,512 locations in more than 100 countries. The new logo will rollout across all Subway locations from early 2017. The arrows on the Subway logo represent speed and movement. Today, Subway employs 450,000 people across 44,000 outlets in 111 countries. The new mark is more visually unified, has greater presence, Beautiful modulation into the signet monogram, better color memorability and is going to seem timeless within a month of its introduction. Blog. The version, created for the brand in 2015 featured the same style of the typeface as on the previous logo, but with its letters in green having their lines thinner and gaining some space between the symbols. The very first banner for the brand was composed of bright and vivid lettering in light blue and red, placed on a white background. But a modern update with the obvious nod to the original logo? Remote health initiatives to help minimize work-from-home stress; Oct. 23, 2020