Most often, a Product Manager is responsible for understanding customer requirements, defining and prioritizing features, and then working with the engineering team to build them. A product manager considers numerous factors such as intended customer or user of a product, the products offered by the competition, and how well the product fits with the company's business model. Der Lehrgang dauert meistens knapp 12 Monate und endet mit einem entsprechenden Zertifikat. Mit einer kaufmännischen Ausbildung bringst du wirtschaftliches Grundwissen mit, kennst den Kundenkontakt und hast je nach Berufsrichtung an der einen oder anderen Marketingaktion mitgewirkt. Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes. Product Managers, Product Marketing Managers and Product Owners work with a wide variety of people and departments collectively known as Stakeholders. Es umfasst die Planung, Organisation, Durchsetzung und Kontrolle industrieller Wertschöpfungs- und industrieller Leistungserstellungsprozesse. A software product manager's role varies as the software moves through its lifecycle; earlier in the development process the product manager meets the intended audience of the product to engage in requirements elicitation,[2] whereas later in the lifecycle the product manager's primary focus may be in acceptance testing of the product. Product management encompasses a broad set of ongoing strategic responsibilities. Doch was bedeutet das konkret für einen Produktmanager? Hier übernimmst du zum Beispiel die Site- und Kampagnenplanung, das strategische Entwickeln digitaler Services oder die Durchführung von Webanalysen und Testings im Hinblick auf die Usability oder User Experience. Be a Great Product Manager First", https://en.wikipedia.org/w/index.php?title=Product_manager&oldid=978708781, Creative Commons Attribution-ShareAlike License, This page was last edited on 16 September 2020, at 14:05. Product managers own the business strategy behind a product (both physical and digital products), specify its functional requirements, and generally manage the launch of features. Durch die Digitalisierung und das zunehmende Online-Angebot kannst du dich verstärkt auch als Online Produktmanager bewerben. For example, a product manager may decide a feature is needed because users are asking for it, or because the feature is needed to stay competitive. These are brief narrative descriptions of what a feature should do, including a checklist of items that are required to be in place in order for the feature to be considered done, called the acceptance criteria. They’re responsible for the strategy, the product roadmap, as well as the feature definition of the product. These departments can include engineering, sales, marketing and other support teams. Product management is an interdisciplinary role that reaches across teams to plan, design, and continuously bring better products to market. Dazu kannst du Führungspositionen im gesamten Marketing- oder Vertriebsmanagement erreichen. Als Koordinationsstelle zwischen Marketing, Vertrieb, Fertigung & Entwicklung orientiert sich das Produktmanagement an den Kundenbedürfnissen – und ermittelt auf dieser Basis Produktanforderungen. Example Job Descriptions of Product Manager Responsibilities: Manage from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life. A product manager role, in contrast, requires a long-term perspective and often does not imply any expiration at all. As a Product Owner and the CEO of Scrum.org I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager.