Public relations, customer support, market research, and more are all part of the field. Gartner predicts that by 2017 marketing will spend more on technology than the information technology group itself. Many marketers underestimate the importance of writing, but copywriting is one of the most important skills that a marketer can have. My co-founder, Craig Rosenberg, puts the importance of continuous learning this way, “Self-educate as much as you can. Becoming the voice of the customer is particularly valuable to a business. In the past, marketing often proceeded on the basis of intuition and personal experience, but today marketing frequently involves collecting, analyzing, and acting on huge amounts of data and also integrates the very latest in psychological research. Most of the work in a marketing organization is deadline-driven. As a result, companies are able to understand their customers much better than before. It’s harder than ever to get a customer’s attention. Successful marketers focus on delivering results that share three characteristics. Required skills will vary based on the job for which you're applying, so also review our list of skills listed by job and type of skill. Whether this data is used to simply understand the market or to create and optimize more effective marketing campaigns, most employers are looking for people who are adept at using data. Consider how you can incorporate more of these skills into your marketing efforts in order to enhance your value to an employer. Something as simple as learning has become an essential marketing skill. LinkedIn is another powerful tool for acquiring marketing knowledge . Often, this will take the form of writing, from crafting ad copy to creating scripts for TV spots or phone conversations. Here are more marketing skills for resumes, cover letters, job applications, and job interviews. A marketer should also be able to explain the needs and interests of the target market to the company. Promoting any product, service, or idea encompasses many different marketing skills and personal qualities: Here are some of the most important marketing-skills clusters. These are acquired through time, practice and professional understanding. You should read blogs, white papers, attend webinars, go to online and offline training… Even CMO’s spend a lot of time self-educating on marketing. Storytelling. From negotiating with clients on budgets, timelines, and expectations, to working with designers and vendors, the ability to drive a hard bargain is a big part of success as a professional marketer. Marketers who can create experiences that truly resonate with customers are rare, but those that can deliver business results that far exceed the norm. Marketers who learn how to collect and analyze customer data in an effort to make better decisions will be in extremely high demand for decades to come. Mention one or two of your top skills in the resume summary or resume objective. Alison Doyle is the job search expert for The Balance Careers, and one of the industry's most highly-regarded job search and career experts. First, the results they deliver can be easily identified and understood by the business. Advertising is one branch of marketing, but there are others. In general, today’s highly successful marketers: Marketers who are capable of driving revenue tend to thrive in their careers. One other point – this isn’t just about gathering data via surveys. This is particularly interesting for the field of marketing simply because marketing has changed so much in the last decade. A background in statistics, deep knowledge of excel, and an understanding of analytics tools are useful skills in this area. The process begins with analyzing your audience and defining their perceptions of your product, service or idea. Give examples of how you used your marketing prowess and what you’ve achieved in the job descriptions in your work history section. For your marketing knowledge, skills, and competencies to truly shine—don’t limit yourself to the skills section of your resume. Since marketing is often a team effort, marketers must be able to communicate effectively within their own team and within their company. Negotiation is an undervalued skill in marketing. Becoming the voice of the customer is particularly valuable to a business. Finally, technology skills are essential for your success. What skills do you think marketers should possess today? Finally, marketing has evolved into a field where marketers must deliver results. You can never know enough.”. Marketers now have access to a tremendous amount of data. Verbal communication is important as well, both for positions that involve speaking directly with potential buyers and those that do not. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. Let us know in the comments below. That’s why marketers such as Seth Godin believe that storytelling is critical to successful marketing. Simply put, a marketer’s job is to explain a company and its services or products to the public. These interactions are growing richer and richer and it’s marketing’s job to create and manage these experiences.