], Understanding Your GMAT Scores and Percentiles, How to Write Your Dissertation Methodology. The chapter will discuss in detail the various stages of developing the methodology of the current study. This includes a detailed discussion of the philosophical background of the research method chosen. Example Dissertation Methodologies. If you faced any problems during the data collection or analysis phases, use the methodology section to talk about what you did to address these issues and minimise the impact. H7- A business's operations function is fuelling Big Data initiatives and effecting change in organisation of operations. } The survey was constructed on Survey Monkey.com an online survey provided website. Guetterman, T.C., 2015. Perspective and its Implication for Public Relations Consultancies. Here are some examples of the type of information you may wish to include: “The researcher’s objective was to find out customer perceptions on improving the product range currently offered by Company Y. Semi-structured interviews were held with 15 returning customers from the key target demographic for Company Y (18- to 35-year-olds). You should use your methodology section to provide clear justification as to why you have chosen a particular research method instead of other potential methods. In addition to this, the chapter describes the data collection strategy including selection of research instrumentation and sampling. Brymand (2006); Driscoll et al. Saunders et al. Dumke (2002) agrees and explains. (2000) argues that this is the reason why reducing observations in the real world to simple laws and generalisations produces a sense of reality which is a bit superficial and doesn’t present the complexity of it. Chapter 3 – Dissertation Methodology (example) Disclaimer: This is not a sample of our professional work. There are many strategies available for mono-quantitative method such as telephone interviews, web based surveys, postal surveys, and structured questionnaires (Haq 2014). (2004) believes that web surveys are visual stimulus, and the respondent has complete control with regard to whether or how each question is read and understood. Research Methods for Business Students. 200 customers responded, however not all of the surveys were completed in full, so only 150 survey results were able to be used in the data analysis.”. H5- The analytical abilities of a company allows for achieved measureable results. { You will need to reiterate your research topic or question and give an overview of how you plan to investigate this. Newmand and Benz (1998) pointed out that quantitative and qualitative approaches instead represent different ends on a continuum, since a study “tends” to be more quantitative than qualitative or vice versa. What Materials and Equipment Were Used During the Research? The key to success when writing a methodology section is to have a clear structure. Survey based questionnaires are often restricted to a representative sample of a potential group that is of the study’s interest. The key point is to show that your research was conducted meticulously. Creswall (2013) comments that all three approaches are not to be considered so discrete or distinct to one another. The methodology chapter also provided the technique for data analysis which is descriptive statistics through frequency analysis and regression analysis. The research aims of the current study is to examine the impact that Big Data has on automobile companies’ operations. (2009) define research philosophy as a belief about the way in which data about a phenomenon should be gathered, analysed and used. Tips for Writing Your Dissertation Methodology, 4. Descriptions of Sampling Practices Within Five Approaches to Qualitative Research in Education and the Health Sciences. You should also give an overview of why these were more appropriate than using another research method. According to 68.18 per cent of respondents the company that they worked for did indeed show measurable results from their investments in Big Data. The current study chooses positivistic assumptions due to the literature review’s discussion of the importance of Big Data in industrial domains and the need for measuring its success in operations of business. This section describes how research is designed in terms of the techniques used for data collection, sampling strategy, and data analysis for a quantitative method. Under the method, elements taken from the population at random with all elements having an equal chance of being selection. Taking the time to find out about the different types of research available to you will allow you to identify any potential drawbacks to the method you have chosen to use. In most cases, you will use quantitative or qualitative research methods, although some projects will benefit from using a combination of both. It is also considered the most commonly used theory to establish a relationship between theory and research. “For research purposes, a returning customer was defined as somebody who purchased products from Company Y at least two times per week during the past three months. Opinions, suggestions, recommendations and results in this piece are those of the author and should not be taken as our company views. that a positivist philosophical assumption produces highly structured methodologies and allows for generalization and quantification of objectives that can be evaluated by statistical methods. (1998) there is a greater preference in working with an “observable social reality” and that the outcome of such research can be “law-like” generalisations that are the same to those which are produced by physical and natural scientists.