You can also choose to be emailed when someone replies to your comment. Forty-six years after Carlsberg bragged its lager was 'probably the best beer in the world', the brewer has admitted that it isn't. But it has promised to correct that. Liam Newton, vice president of marketing, said: "At Carlsberg UK, we lost our way. You can find our Community Guidelines in full here. The Danish brewer has launched a new Danish Pilsner recipe and its "most ambitious and honest" campaign as it tries to tempt back disappointed drinkers. We focused on brewing quantity, not quality; we became one of the cheapest, not the best. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. For over 30 years, Carlsberg promoted itself as "Probably the best beer in the world" in a now iconic campaign. And not just better beer. Bars and pubs will also replace the tall, thin Carlsberg lager glasses with a shorter stemmed glass. We brew to create a better future for all of us. Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew. Social media users had been confused after the official Carlsberg Twitter sent out negative reviews of its product in recent weeks. We brew to create a better future for all of us. Carlsberg has admitted its lager is "probably not the best in the world" after an increasingly negative reaction to its product and falling sales. We became one of the cheapest, not the best.”. Company shares comments about its lager including 'Carlsberg tastes like stale breadsticks' and another comparing it to 'drinking the bathwater your nan died in', Find your bookmarks in your Independent Premium section, under my profile. Stella, John Smith's and Newcastle Brown Ale to name a few, Varieties on Morrisons home brand lager and bitter, Various cans of Tennent's Lager and ale, some featuring their "Lager Lovelies" range, which was discontinued in 1991, Marks & Spencer beers, Crown Lager and Tesco value lager, Watneys Pale Ale, Younger's Tartan Ale and a variety of Holsten Pils cans to name a few, Tennent's Caledonian Lager and Sam Smith's Alpine Lager, Darwin Lager, Worthington's E ale and Harp Lager among others, Carlsberg Special Brew, Ansells Bitter and Younger's Monk Ale among others, Nick West has spent 40 years collecting over 9000 beer cans, West was once voted "Britain's Dullest Man" in a newspaper pole and is a member of the Dull Men Club, who release a yearly calendar, In an apparent bid to appeal to drinkers now used to a wide range of craft beer options, Carlsberg is now calling its flagship product a "Danish pilsner", rather than a lager. prev. Carlsberg UK has admitted it was ‘probably’ not the best beer in the world after all. We focused on brewing quantity, not quality. It said that by acknowledging the "truth" about the quality of its lager up until this point, Carlsberg would hopefully be able to entice people to give the brand another shot. So we've changed it.". BY Josh Loh ON 17 April 2019 1 min read. After 40 years of advertising its lager as "Probably the best beer in the world", Danish brewer Carlsberg has confessed that the famous slogan may not be true. Having admitted it had chased volume rather than quality, it set about totally revamping product. Carlsberg U.K.'s VP marketing, Liam Newton, says in a statement: "At Carlsberg UK, we lost our way. Online reviews had claimed Carlsberg "tastes like bitter divorce" or was "like drinking the bath water your nan died in".