Most webinars do not include live presenter visuals, so speaker... 3. What matters is that you’re a real person with all the quirks any of us have. If you attach the presentation deck or any additional materials, mention those as well. Unfortunately, that didn’t last, so as mentioned in tip 19: Mix it up! The perfect moment to tell them how you can help and give them one clear next step to take. This is a great way to save time and extend your reach. Clear information on date & time of the event. You probably already have all the basic equipment it takes to run a webinar as the requirements are pretty minimal. I’m using a simple spreadsheet to keep track of my webinar metrics. I polled a group of webinar organizers and a surprising 64% said they never get on camera. Man was I thrilled. Read more detailed tips on how to find a webinar topic here. A timely and highly contextual follow-up is your best bet for turning webinar leads into sales opportunities. No influencer in sight. We decided to run a split test for the next webinar. 70% of all our webinar registrations come via our invitation emails. Justin Brown has a great, As does a professional background. Check out the full video below: Quizzes are a fun variation of a standard poll that can break up longer stretches with a single speaker. Scenario 3 – Focus on promotionFor your third webinar you look for more ways to promote the event. The first time I secured a speaking slot at Hubspot’s INBOUND conference I was ecstatic, but also really worried. Iconfinder is my source of choice for (gasp! What she found is that people that strike powerful poses also feel more powerful. I also have a more in-depth guide to webinar reporting & analytics for you to read. Another compelling reason to keep that question. Timeliness and relevance are the two critical components for your sales team to successfully connect with the prospect and further the conversation. Don’t we all crave that feeling? That includes people that only view the recording. Our text-only invites also saw a performance decrease over time. Using the right tool for the job is the key to getting stuff done quickly. Over the past year, I’ve changed my approach. Otherwise to make it easier I’ve broken the tips down into chapters: Planning your webinars Creating your webinar content Promoting your webinar Presenting on a webinar Engaging your audience Getting your audience to act. The average attendance rate for this segment was 37%. 5 tips for running a successful webinar: Know your software. It’s for the same reason you see rock, pop & opera singers stand most of the time: your voice will project better. The first words of any webinar should be strong and specific. You’re not alone! – some webinar systems provide an aggregate score for this), Attended, but showed little or no engagement, No-shows make up the lowest-priority group, The first send a regular follow-up email right after the webinar. An easy way to get your audience engaged is to start with an icebreaker question. … If you’re running Dropbox, pause the syncing during your webinar. More than 1,000 registrations. Let’s do some basic math: Scenario 1You sent a promo email to your list and now have 100 people registered. I’ve seen similar results on webinars I’ve hosted. They may not be groundbreaking, but ignore at your own risk . This interview will likely help you, your brand, and even the interviewee. Polls are one of the most underestimated webinar tools and there’s no excuse for not using them as they are so simple to set up. Another fun part of the TED talk starts at 7:47 where Julian shows you how to warm up your voice before a speech. However, if your audience is the US in general, the times below are the best time to host due to how the population is concentrated on the coasts. The four times you “Tell them”? Besides that, it gives a webinar a bit of a personal touch. Get started by writing out a loose script based around the key points below, then add transitions to reflect your personal or brand style. The technique he taught me was to systematically list all my fears – ridicule, people getting up and leaving, completely blanking, etc. Briefly reintroduce your webinar topic and presenters to allow audience members who arrive late to quickly understand the session and presenters. No webinar platform can guarantee 100% uptime and there are a myriad other things that could go wrong. One fun variation is “Are you smarter than a 1st grader?”. Presenting in a webinar — when you often don’t have access to visual cues about how the audience is responding — can sometimes feel disconcerting or awkward. Our worst webinar got 63% good/excellent. Terry and Lori from Wild Apricot, a membership management tool targeted at non-profits, have tested reminder frequency and timing. As a German I always rejoice when I can get a David Hasselhoff reference into my decks), favorite robots, most horrible customer service experience, you name it. Using lots of images and introducing one topic per slide will help to keep your audience alert and interested in your presentation. Luckily I had my co-host Erica Maki on. One thing we looked for was patterns in titles. To consistently wow your audience every time and to get lasting results from your webinars you need to constantly raise the bar. When it comes to webinar slide decks, less is more. End with a clear call-to-action button. Noon Pacific, 3 p.m. Eastern yielded the most attendees per webinar on average. Really helpful to get a better understanding of your audience and segment your contact list. You are more passionate and genuine when you speak about a topic close to your heart. One of my favorites is this simple blueprint for structuring an effective talk (first developed by a preacher – hey, whatever works): I’ve built a presentation template you can use to implement this blueprint. The second send will always have lower engagement, so use this tactic in small doses as you run the risk of negatively impacting your sender reputation. Here are the factors you should consider for your scoring process: For groups 4 and 5 a completely automated follow-up is fine. a repeat of your call-to-action. So I tried to do the same. In a past role my team and I saw the performance of our webinar invites slowly decline. Here’s an illustration of the concept. They’re all either free or extremely affordable and none of them have ever let me down. Best time to host a webinar by US timezone (Source). Set the tone. If your webinar topic already focused on a later stage int he buying process feel free to opt for a harder offer like a call, demo or trial. Another variation is “Fact or Crap”. It’s surprisingly tough to get business people on camera. The daily interaction on video had created the same intimacy you get from working together in an office. Who doesn’t? Outside work, I’m a geek at heart who loves LEGO, sci-fi and the occasional video game. Encourage social sharing from your audience members and tell them which social channels, if any, you will be using during the live session. Once the registrant has entered the minimum information you display the registration confirmation in the modal. Check out the example video teaser we used below (more examples on my Youtube channel on webinars). If you don’t want embarrassing Skype messages from your mom, or tasteless GIFs slacked to you courtesy of your co-workers, to feature on your webinars: Turn off all the distractions!