Google advertising is a paid system that allows brands to amplify their messaging throughout the Google network. Facebook Ads vs. Google Ads. Currently, Search Ads 360 only supports signing in to a Microsoft Advertising account with a "personal" Microsoft account. That includes over 2 million websites on its display network and, on its search network, the results pages of 3.5 billion daily searches. In fact, Google Ads users have had access to Shutterstock images since 2016. Yet, amongst the noise about Microsoft’s partnership, Google has stayed silent. Both advertising platforms are pay-per-click advertising platforms. Google vs. Microsoft Advertising: U.S. mobile click share 2020; Global in-app ad spend share in H2 2018, by vertical ; Further related statistics. 10/16/2020; 2 minutes to read; In this article. Porting Google Ads Scripts to Microsoft Advertising Scripts. However, as we’ve learned many times before, more isn’t always what we’re looking for. With Google’s dominance of the search market, PPC advertisers can easily forget to focus on Microsoft Advertising. Microsoft Advertising now allows some customers the option to sign in with a work account. For information about porting your Google Ads Scripts to Microsoft Advertising Scripts, see Can I use scripts that I created in Google Ads? And the purpose of both the goal is to aid marketers in expanding their business reach, get quality traffic on the website, and generate maximum revenue. Google Ads is used to known as Google Adwords. So, how do the two platforms compare? Indeed, Google Ads’ popularity isn’t to be trifled with, the search engine is massive and generates a whopping 3.5 billion searches a day. Google Ads vs. Bing Ads: what exactly the difference? The importance of Microsoft Advertising (also known as Bing Advertising, Bing Ads, or Microsoft Ads) is usually best understood by those who use it. Microsoft Advertising & Shutterstock.