Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users. Instagram financial statistics. Her 450,000 followers love her open approach to money — she even lists her savings balance on her profile (currently $404,000 and rising). it’s selling with curiosity.”. Its adherents may well be earning a big salary or have considerable wealth behind them, showing the many shades of the Instagram money community. Annie Atherton from @thefinancialdiet, which describes itself as a “media/news company” and boasts a similar number of followers, says she doesn’t think that people are actively seeking financial content on Instagram. Her most popular posts — all with a pink theme — detail her budgeting process and beautifully illustrated spending diaries, which she also sells via her page as a “side hustle”. She recently posted pictures of her “goals board” showing her financial aims for 2020, which include saving $20,000 towards her “dream house”, another $10,000 into her seven-year-old son’s college fund. One of his early posts, headed “How to become a millionaire” is still among his most popular: “Invest $250 a month in an S&P500 index fund . The Financial Times reports that the US Federal Trade Commission has launched an investigation of Facebook's Instagram acquisition. Can food delivery services save UK restaurants? “It’s less that people are seeking money content on Instagram and more that they are already there, and we are giving it to them in a way that feels natural to the platform,” she says. Eight years ago, 27-year-old James Ison started a website profiling the lives of super-rich millennials, having grown up sharing a bunk bed. Francesca Henry, aka @the.moneyfox, shares posts with her 22,000 followers on budgeting, being a parent and paying off her debts. Like many investment bloggers, it also includes an “invest at your own risk” disclaimer. One of Instagram’s most popular financial hashtags is #debtfreecommunity which has featured on more than 850,000 posts. News, analysis and comment from the Financial Times, the worldʼs leading global business publication The young couple beaming in the square-shaped image of their big day could be just another post on Instagram — but the snap was also a personal finance lesson in disguise. 14.6k Followers, 476 Following, 750 Posts - See Instagram photos and videos from Financial Times House & Home (@ft_houseandhome) Larger accounts commonly link to blogs and websites offering everything from personal coaching, linked promotions for fintech apps and even subscription investment services. The link between money problems and mental health issues is now well established, but many micro influencers say they started posting about their money problems to combat feelings of shame, social isolation or not knowing what to do. “Always ask yourself, what are this person’s intentions — honourably sharing their experience or turning me into a customer?”. It's not expected to reject the deal, but a … As well as her blog and social media accounts, Bola has been able to monetise her brand by offering courses where she provides one-to-one mentorship. “The vast majority of creators find that content which gives a realistic view of everyday life performs best with their followers,” adds Ms Caiden. I should save up and get that a bit cheaper because I want to share positive things with my followers so that they can see it is possible.”. “In the early days of Instagram, there was more of a focus on discussing new products and taking the ‘perfect’ shots, but that has evolved,” says Eva Caiden, a trends expert at Instagram. A joint investigation last year by HuffPost and BBC Radio 5 Live found young people were getting into thousands of pounds of debt trying to recreate an Instagrammable lifestyle. One of Instagram’s most popular financial hashtags is #debtfreecommunity which has featured on more than 850,000 posts. It is formed largely of people with zero professional interest in managing money sharing their insights with like-minded people. We would like to show you a description here but the site won’t allow us. . Many use colourful stationery and calligraphy to get their message across — or Inspo-gram as some call it. Monzo’s highly Instagrammable coral pink payment card is a popular focus point for the 50,000 @Monzo followers, but the bank’s posts have evolved into data-based insights into young people’s spending habits. An Instagram-hyped, Mastercard-backed UK fintech seeking a £1bn valuation for its “most secure” payment card technology is not allowed to operate in the UK, the City watchdog has warned. The growing Instagram money community in the US and UK is friendly, casual and typically positive.